Posted by: gerrib18 | March 25, 2010

LinkedIn a Case Study: When Social Networking Impacts the Evolution of Itself

I joined LinkedIn a little over a year ago in order to network with the many professionals in and outside of my community.  When I set up my profile, I couldn’t understand why, after submitting my zip code, my region of residence was noted as the Washington D.C. Metro area.  Although Baltimore, Maryland is only about 40 miles from our nation’s capital, it is not where I reside, nor is it the residence of many other LinkedIn members who live here.

As an independent state made up of various metropolitan hubs including Baltimore, Maryland has its own distinct reputation as an outstanding harbor for sports, the arts, epicurean delights and leading educational and medical institutions.   Why was it that LinkedIn didn’t give the home of Baltimore’s Ravens, the O’s, steamed crabs, Johns Hopkins University and the internationally renowned Baltimore Symphony Orchestra, let alone the birthplace of The Star Spangled Banner its proper recognition?

It took a small army of 188 social networking compatriots, led by my friend Bob Hallock – thank you sir – to light a fire under the LinkedIn conglomerate and influence a change.  In forming a Group called “Lobby to create a separate “LI” Baltimore Metro Area separate apart from Washington DC Metro area,” the Group networked and discussed the value and validity to set Baltimore, Maryland apart from Washington D.C.  In addition, many of the Group members also emailed and lobbied LinkedIn in order to effect a change.  As a result, I’m pleased to say that we reached our goal and Baltimore, Maryland is now recognized as an area unto itself.

LinkedIn has established the world’s largest and most powerful business networking tool.  It is an online labyrinth of connections that reinforces a belief that relationships matter.  In the case of establishing Baltimore, Maryland as an area, via LinkedIn, a network of connections succeeded in reaching a goal by using LinkedIn in as it is meant to be used.

How can you use LinkedIn to help yourself, your business or organization?  Check these out:

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